Organizing a Sports Event in Australia-Free-Samples for Student

Question: Discuss abouts the Attraction and Event Management. Answer: Introduction The main types of the event taken into consideration have been seen with organizing a sports event in Australia. The main consideration has been seen in organizing a cricket event in Sydney Cricket Ground. The main attractions have been seen with players from Swanbourne Cricket Club. Form or Content In general Sports and the cultural events are seen to be increasing popular in nature and the planning of such an event mainly takes into consideration the appropriate resonance of the spectators. In Australia sporsts is seen to serve the main purpose for the foundation. The organizing of the cricket event in Sydney Cricket Ground has been categorized under major events. Hence, this event has the capability of attracting significant economic benefit and media coverage (Beech, Kaiser . and Kaspar 2014). The commercialization process of the sports events and the changes in demand in for the cricket events have led to necessity efficient management of the sports events. In addition to this the increased demand the need for sports event management has increased (Masterman 2014). Location and Size Sydney Cricket Ground (SCG) and the Sports Ground are recognized for managing of Australias sports venues namely Sydney Cricket Ground and Allianz Stadium. The stadium has been further identified as the central location for the international sports events and hosts nearly 100 sports and the concerts every year. This location has been able to prove as the ideal location for hosting the cricket event based on the popularity of the participating clubs (Sydneycricketground.com.au. 2017). During the initial opening of the stadium in 1988, it had a capacity of 44,000 seats however later on it was increased to 48000 seats. The location of the stadium has been seen to be ideal as it will be able to include a total estimated capacity of 17000 seats (Tyson 2016) Budget Consideration Event Budget - Cricket Tournament Budget Summary Summary of Expenses and Income Total Expenses Expenses $247,905.00 Location $75,000 Total Actual Income Event $128,850 $278,260.00 Food Drink $11,180 Balance Supplies $20,000 $30,355.00 Other $12,875 Total $247,905 Expenses Description Category Quantity Unit cost Amount Stadium Rental Location 1 75,000.00 75,000.00 Ground Staff Event 200 300.00 60,000.00 Meals Food Drink 260 43.00 11,180.00 Dressing Room Supplies 4 5,000.00 20,000.00 T-Shirts Other 45 15.00 675.00 Player Fees Event 56 1,200.00 67,200.00 Awards and Gifts Other 4 2,500.00 10,000.00 Umpire Fees Event 3 550.00 1,650.00 Cleaning Staff Other 10 220.00 2,200.00 Total Expenses $ 247,905.00 Income / Funding Description Unit Cost Estimate Qty Estimate Amt Actual Qty Actual Amount Ticket Sales 10.00 17000 170,000.00 18600 186,000.00 Jersey's 30.00 800 24,000.00 622 18,660.00 Registration 25.00 3200 80,000.00 2800 70,000.00 Sponsors 400.00 6 2,400.00 9 3,600.00 Total $ 276,400.00 Total $ 278,260.00 Number of Participants The main participants of the event have been seen in form of the participation of four major Australian cricket clubs namely Perth Cricket Club, Kenilworth Cricket Club, Melbourne Cricket Club and Swanbourne Cricket Club. The main hosts of the event have been identified with the players belonging to the Swanbourne Cricket Club. Perth Cricket Club is seen as the major cricket club in the Western Australia region, Kenilworth Cricket Club is seen as the main cricket club from Adelaide (South Australia), Melbourne Cricket Club from southeastern Australia and Swanbourne Cricket Club Western Australia (Supovitz 2013). The main participants of the stadium have been further identified in terms of the Ground Staff (200), Players (56), Umpires (3) and cleaning staff (10). Event Stakeholders and their involvement The stakeholders engagement has been mainly depicted with the various types of the sponsors of the event. The main event sponsor for the event has been seen in terms of Kookaburra. It is was established in 1890 and identified as 100% Australian family owned business leading in sports equipment recognized internationally. Some of the products include manufacturing of equipments such as cricket and field hockey items (Kookaburra.biz 2017).The involvement of some of the other sponsors has been further seen on terms of AIME, Black Dog Institute, CARE Australia, Greening Australia, OzHarvest. AIME has more than 5000 university students with largest volunteer movement of the Students from the University students based in Australia. It has been further seen that the involvement of the various types of the sponsors has been able support the event costs and the media coverage (Smith et al. 2013). Conclusion The report has been conducive in understanding of the event life cycle of the event management. The various types of the components of the event has been framed in terms of event idea, feasibility, bidding of campaign, venue master plan, event branding strategy, event hosting and budget estimation. Some of the other considerations have shown the involvement of the participants of the event. References Kookaburra.biz. (2017).Kookaburra Cricket Hockey About Us | Site India. [online] Available at: https://www.kookaburra.biz/en-in/about/ [Accessed 8 Aug. 2017]. Masterman, G., 2014.Strategic sports event management. Routledge. Smith, K., Holmes, K., Storer, C., Lockstone-Binney, L. and Baum, T., 2013. Models of sports event management and volunteer motivation.CAUTHE 2013: Tourism and Global Change: On the Edge of Something Big, p.761. Supovitz, F., 2013.The sports event management and marketing playbook. Wiley Global Education. Sydneycricketground.com.au. (2017).Sydney Cricket Sports Ground Trust - About Us. [online] Available at: https://www.sydneycricketground.com.au/about-us/ [Accessed 8 Aug. 2017]. Tyson, B., 2016.Sports Event Management. Routledge.